A writer for the liberal news website Salon, Amanda Marcotte, in an op-ed on the political website, claimed that “Hallmark Movies are Fascist Propaganda.”
Further, according to the writer, this guiding hand of “normalcy” drives the narratives — “and unsurprisingly, that idea of ‘normalcy’ doesn’t have a lot of room for the true diversity of American experiences.” This type of messaging “fits neatly in the authoritarian worldview,” she says.
Marcotte hadn’t finished; ‘watching the family-friendly channel’s holiday programming is like taking “a trip into an uncanny valley of shiny-teethed, blow-dried heteronormative whiteness, with only a few token movies with characters of color,”‘ Marcotte said.
Then the hammer hit the nail: Hallmark movies “constitute the platonic ideal of fascist propaganda.”
From Salon; “That is probably a startling statement to some. When most of us think about fascistically propagandistic movies, we think of the grotesque grandeur of Leni Riefenstahl’s films celebrating the Third Reich — grand, but cold sweeping shots of soldiers goose-stepping and flags waving, all meant to inspire awe and terror. But the reality is, even in Nazi Germany, the majority of movies approved by the Nazi minister of propaganda, Joseph Goebbels, were escapist and feather-light, with a Hallmark movie-style emphasis on the importance of “normality.”
Oh, but there’s more; “Hallmark movies, with their emphasis on returning home and the pleasures of the small, domestic life, also send a not-at-all subtle signal of disdain for cosmopolitanism and curiosity about the larger world, which is exactly the sort of attitude that helps breed the kind of defensive white nationalism that we see growing in strength in the Donald Trump era.”
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While freedom of expression is every individual’s right, the author of the op-ed’s attempt to bash family-centric television displays how desperate the left is to further their narrative. Furthermore, the author begins to suggest that Christians are the authoritarians;
“If you don’t believe me, listen to authoritarians themselves. At the Federalist, which is ground zero website for generating frankly fascist “culture war” arguments, Hans Fiene argues that, “culturally speaking, Hallmark Christmas movies are noticeably Christian.”